We've put together three different creative directions for the new thewoundedblue.org homepage. Click on any concept below to view it full size and get a feel for the look, tone, and message. There's no wrong answer here — we just want your gut reaction to each direction.
Stays closest to today's Wounded Blue identity: bold, tactical, a rally cry and a named corps. Blunt "they had our backs, now we have theirs" messaging.
Leads with family and recovery imagery — softer navy/gold tone, program-first layout, an emotional "human impact" framing.
A quieter, more editorial tone built around a single powerful portrait — dark, dignified, "never forgotten" framing.