We put together three different creative directions for the new thewoundedblue.org homepage. Concept C, "Cinematic & Solemn," has been selected as the direction we're now building on — click any concept below to revisit the full set.
Stays closest to today's Wounded Blue identity: bold, tactical, a rally cry and a named corps. Blunt "they had our backs, now we have theirs" messaging.
Leads with family and recovery imagery — softer navy/gold tone, program-first layout, an emotional "human impact" framing.
A quieter, more editorial tone built around a single powerful portrait — dark, dignified, "never forgotten" framing.