M3MEDIA | for The Wounded Blue
Stakeholder Review

Website Redesign — Initial Concepts

We put together three different creative directions for the new thewoundedblue.org homepage. Concept C, "Cinematic & Solemn," has been selected as the direction we're now building on — click any concept below to revisit the full set.

Concept A Concept A preview

Thin Blue Line

Stays closest to today's Wounded Blue identity: bold, tactical, a rally cry and a named corps. Blunt "they had our backs, now we have theirs" messaging.

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Concept B Concept B preview

Warm & Personal

Leads with family and recovery imagery — softer navy/gold tone, program-first layout, an emotional "human impact" framing.

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Concept C ✓ Selected · Jul 1, 2026 Concept C preview

Cinematic & Solemn

A quieter, more editorial tone built around a single powerful portrait — dark, dignified, "never forgotten" framing.

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